Launch a Simple Product

Let’s be real: your first product won’t be perfect.

But here’s what matters more than perfection:

• Momentum

• Learning

• Proof that someone will pay you for your ideas

You don’t need to build a full course.
You don’t need a fancy sales funnel.
You just need something real that solves a real problem — and the courage to put it out there.

Goal of this phase:
Make your first dollar. Break the “I’m not ready yet” mindset.

What Counts as a Simple Product?

A simple product = low effort, low friction, high clarity.

It could be:

Don’t overcomplicate it. Just package something helpful.

The $1 Offer Mindset (Yes, Really $1)

Selling for $1 might sound silly. But there’s a reason it works:

• Reduces resistance for your first customers

• Forces you to finish something (instead of endlessly planning)

• Builds trust and opens the door for future offers

• Gives you your first real buyer, not just a subscriber

Plus, it proves to yourself:
“I can do this.” That’s worth more than money.

You can always raise the price later. But the confidence? That starts now.

What to Sell (If You Feel You Have Nothing to Offer)

Here’s how to mine your brain for product ideas:

1. What Have You Done Recently?

Think small.

Did you:

• Set up your blog?

• Land a client on Twitter?

• Build a content calendar?

Great. Teach that.

2. What Are People Asking You?

If someone asked, “How did you do that?” — that’s a product idea.

3. What Would Past You Have Paid For?

Think 3 months ago. What resource would’ve saved you time, confusion, or stress?

Now go create that for the “you” of the past.

Write a Simple Sales Page (No Copywriting Degree Needed)

You don’t need a fancy landing page tool. Just write like you talk.

Here’s a quick layout:

Set Up the Tech (It’s Easier Than You Think)

You only need 3 things:

Optional: Use Beehiiv or MailerLite to tag customers + send them more emails later.

You can literally do all this in 1 evening.

You Don’t Need a Big Audience to Make Sales

You only need 3–5 people to buy. That’s it.

Try this:

• Post about your journey: “I’m launching my first $1 product this Friday.”

• Share behind-the-scenes: cover design, outline, etc.

• Ask: “Who wants early access?”

These early buyers = your best feedback loop.

What I Did for My First Product

When I first launched something, it was a tiny toolkit with:

• A Notion template

• A mini guide (3 pages)

• A bonus checklist

I sold it for $3.
No audience. No ads.

How?

I posted twice on Twitter and emailed 14 subscribers.
5 people bought it. That was enough to fuel me for the next product.

Common Fears — And Why You Should Ignore Them

Recap — The 3-Step Launch Plan

1. Pick something small but useful
Use your own process, checklist, or script.

2. Package it simply
PDF, Notion, or Google Doc is fine.

3. Launch it publicly
Post. Talk about it. Invite people in.

Final Thoughts — This Is Where It Starts

You don’t need to go viral.
You don’t need to make $1,000.

But you do need to finish and publish something.
The second product is always easier. But you only get there… if you launch the first.

Start simple. Ship fast. Learn out loud.

Launching a Simple Digital Product

What if I don’t have any design skills?
Use simple formats like Google Docs or Notion. Focus on content, not looks.

How much should I charge?
Start with $1–$5. You’re building trust and learning. You can increase pricing later.

Where should I sell it?
Gumroad is perfect for beginners. It handles delivery, checkout, and links.

Should I wait until I have a big audience?
Nope. Your first 3 buyers will often come from your immediate circle.

How do I get feedback?
Ask your first buyers: “What did you love? What could be better?” Use that for v2.

Next step: Start growing your audience with email marketing.